The Van den Berg family have been growers since the early 1900s. Their flower growing started in Oude Leede, located in the present-day municipality of Pijnacker-Nootdorp. Back then, flowers were traditionally grown in full soil, but gradually went from flat glass (knee-high glasshouses that can be opened from above) to glass greenhouses that workers could walk in. In 1972, the brothers Matthijs and Martien van den Berg continued their father’s company.
From 1981 onward, the company was located in Delfgauw, where it was gradually expanded to its current area of 120,000m2. To be able to grow roses in the Netherlands all year long, Van den Berg Roses started growing them with assimilation lighting in 1987.
Martien stopped working for the company in 2001 and in 2007, Arie took over for his father Matthijs. Matthijs is still active in the company on a daily basis.
In January 2004, Van den Berg Roses Kenya was founded at the Naivasha Lake in Kenya. The expansion overseas arose from a search for new opportunities in the rose market. Where the increasing labour and energy costs in the Netherlands put pressure on returns, there were more opportunities in Kenya.
We chose Kenya because the country is on the equator, with high plains and thus differences in temperature. The area in which the nursery is located has just the right 24-hour period of temperatures, which is ideal for growing roses. Lower day temperatures in combination with a lot of light yields good-quality roses.
With the help of the Barnhoorn family, the right piece of land was found and the nursery was built. The nursery in Kenya is run by Johan Remeeus. Johan previously worked at Van den Berg Roses in the Netherlands, after which he followed his ambitions to go abroad by setting everything up in Kenya. He is General Manager there now and lives at the nursery with his family.
IThe nursery in China was founded in collaboration with Nic Pannekeet in 2007. The strategy in China is to continue to expand production and turnover with a wide product range for the local market.
The following is currently being grown there: roses, boat orchids, cut and pot anthurium, tulips, curcuma and amaryllis. Sales and turnover is 100% locally organised.